The education apps market in the US to grow at a CAGR of approximately 31%
The rising penetration of e-learning and m-learning in educational institutions is expected to result in the extensive digitization of educational methodologies. This extensive digitization of educational methodologies is anticipated to bolster growth in the education apps market during the forecast period.
The growing demand for e-learning is the key driver for the growth of this market. The rising adoption of gadgets, such as tablets and laptops, by students, is expected to pave the way for digital textbooks and other online educational content. Since e-learning facilitates customized learning for students by preventing the generalization of educational content; their augmented adoption is envisaged to result in market growth during the forecast period.
In this market study, analysts have estimated the primary and secondary education segment to be the largest market segment during the forecast period. Much of this segment’s growth can be attributed to factors like the growing preference for blended learning and the rapid growth of the virtual schools in the US region.
The market for education apps in the US is highly competitive and is primarily dominated by pure-play education technology vendors and large technology vendors like Google, Apple, and Microsoft. Since this market has low entry barriers, the entry of new players is estimated to result in market fragmentation during the forecast period.
The top vendors in the market include
- Duo Lingo
- Lumos Labs
- Rosetta Stone
The other prominent vendors of the market include
- Age of learning
- Duo Labs
- IXL Learning
( Source: PRNewswire, DUBLIN, January 25, 2016)